About Us l Our Team l Why Clients Select Rockland


About Us

There is an increasing need among middle market businesses for sophisticated investment banking services. Due to smaller transactions, this demographic often receives limited access to, as well as little attention from, larger investment banking firms. Rockland was founded to change this dynamic and provide middle market businesses with the same depth and quality of strategic advisory services that are available to larger companies. One of our core principles is to ensure that all clients receive relationship driven advice and solutions to their strategic and financial goals. The Partners at Rockland have extensive investment banking experience and expertise that are unique in a middle market investment bank. Our senior team has participated in transactions as both intermediaries and principals, thereby giving us a unique perspective and understanding of the strategic and financial issues that confront our clients.

While the Partners have broad experience across multiple industry segments, there is particular specialization in the following industries:

  • Consumer and Retail
  • Food and Beverage Manufacturing and Distribution
  • Natural and Organic Products
  • Media and Publishing
  • Medical Services and Devices
  • Manufacturing and Industrial
  • Leveraged Transactions


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Our Team

Francis P. Carr


Mr. Carr has more than 30 years of investment banking experience, specializing in mergers and acquisitions advisory and capital-raising for clients. He has advised owners, senior management and boards of directors of companies of all sizes, ranging from the world's largest multinationals to start-up businesses. Mr. Carr has advised on sales and acquisitions of publicly traded companies and privately owned businesses. He has managed corporate divestitures and executed capital markets transactions, including IPOs, private equity raises and private debt placements. His experience covers a wide range of industries, including basic industry, consumer products, financial services and energy.

Mr. Carr became a Partner of Rockland Advisory Group in 2010. Prior to joining Rockland, he was Founder and Managing Director of FPC Capital, LLC, a provider of financial and strategic consulting services to privately owned businesses. He was also Founder and Managing Director of the Investment Banking Group of CRT Capital, LLC, a boutique sales, trading and research firm. Previously, Mr. Carr was with J. P. Morgan & Co. where he was a Managing Director in Investment Banking. There, he headed the North American Mergers and Acquisitions Group for both the Consumer Products sector and the Basic Industrial sector, and was Chairman of the Fairness Opinion Committee.

Mr. Carr received a B.S. from Trinity College, Hartford, Connecticut and his M.B.A. from The Wharton School, University of Pennsylvania.


Richard Conroy

Mr. Conroy has more than 30 years of experience in investment and commercial banking as well as consulting. He has led and executed numerous and complex leveraged transactions. Mr. Conroy has provided debt and investment banking services to public, private, domestic and international corporations in the consumer products, energy, food and beverage, infrastructure, manufacturing, medical, mining and minerals, retail, transportation and warehousing industries. Mr. Conroy has been involved in debt and capital-raising transactions representing total consideration in excess of $25 billion.

Prior to co-founding Rockland in 2003, Mr. Conroy was a Managing Director at Millburn Capital Group and Amper Investment Banking. Previously, Mr. Conroy was head of the Leveraged Finance Group in New York and founded the Real Estate Group and the Public Finance Group at Dresdner Kleinwort Wasserstein. At Dresdner, Mr. Conroy was also responsible for developing and monitoring investments in private equity groups related to Dresdner's Leveraged Finance Business. Prior to Dresdner, he served in various capacities at Fortis Capital, Citibank and PNC.

Mr. Conroy received a B.S. and M.B.A. in accounting from The Kelley School of Business at Indiana University.


R. Matthew Scherer


Mr. Scherer has more than 25 years of corporate finance experience that includes investment banking, corporate finance, corporate development, leveraged finance, corporate strategy and fund raising. He has led numerous and complex transactions as both intermediary and principal. Mr. Scherer has provided advisory and investment banking services to public, private, domestic and international corporations in media and publishing, medical technology, energy infrastructure and consumer products. Over the last 15 years, Mr. Scherer has been involved in merger, acquisition and divestiture transactions representing total consideration in excess of $6 billion, and debt and equity capital-raising in excess of $15 billion.

Prior to co-founding Rockland, Mr. Scherer was affiliated with Catalyst Capital Advisors, an investment banking and financial advisory firm that addressed the growing demand for investment banking services to middle market companies. Previously, Mr. Scherer founded and was Managing Partner at Peregrine Capital Partners, a boutique investment bank that focused on middle market transactions of private and publicly held companies. Before Peregrine Capital Partners, Mr. Scherer created and managed the Capital Markets Group for M&T Bank as well as all capital markets joint venture relationships. At M&T Bank, Mr. Scherer sat on the Board of Advisors for several investment funds. Prior to M&T Bank, Mr. Scherer served in numerous different capital market positions at Dresdner Kleinwort Wasserstein. Mr. Scherer also held the position of Director of Corporate Development at Simon & Schuster, Inc.

Mr. Scherer is a member of the Advisory Board of Alliance Mezzanine Investors LP, a SBIC Mezzanine Fund. Mr. Scherer earned his B.B.A. from The George Washington University, with concentrations in Finance and Political Science, and his M.B.A. from Fordham University Graduate School of Business.


Robert Sroka


Mr. Sroka has more than 30 years of investment banking experience. He specializes in mergers, acquisitions and capital-raising for clients in a variety of industries, including forest products, packaging, transportation, real estate, basic, consumer, service and leisure companies. Mr. Sroka has completed projects of all sorts and sizes, from traditional buy and sell assignments to hostile and defense transactions to reorganizations. His assignments range in size from $5 million to $3.7 billion.

Mr. Sroka became a Partner of Rockland Advisory Group in 2010. Previously, Mr. Sroka was a Managing Director of Corporate Solutions Group, a boutique investment bank providing mergers and acquisitions, ESOP and capital advisory services to middle-market clients. Before that, he founded and was Managing Partner of Lighthouse Partners, a boutique mergers and acquisitions advisory firm. Mr. Sroka began his investment banking career at, and became a Managing Director in, J.P. Morgan’s M&A group. Additionally, he helped establish the firm’s M&A presence in Tokyo.

Prior to his banking career, Mr. Sroka served as General Manager at Geon Intercontinental Corporation, an importer and distributor of parts for foreign cars, running the headquarters and all distribution centers. When Geon was sold, he founded Interco Parts Corporation, a successor parts importer and distributor.

Mr. Sroka received a B.A. in History from the State University of New York at Buffalo, an M.A. in Latin American History from New York University and his M.B.A. from New York University.


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Why Clients Select Rockland

Outstanding Professional Expertise
All of our Partners have more than 25 years of experience in financial services and are experienced in structuring, financing, negotiating and closing complex transactions across multiple industries.

An Advisor, Not an Investor
Unlike many of its competitors, Rockland is not seeking opportunities to invest capital for its own account. Our compensation is earned from successfully completing engagements for clients — not from future investment returns. We are only successful when we successfully complete client engagements.

Commitment to Our Clients
Our total resources are committed to ensuring that all transactions meet our clients' stated goals and objectives. Every client and assignment is important to us.

Transaction Team Approach
Our Partners lead every engagement and a complete professional team is involved from "start to finish." This team approach ensures that all aspects of an engagement get the attention they deserve in a timely manner.

Focus on Core Competency
The middle market is not a side line business for Rockland. Our Partners commit 100% of their time to advising middle market companies and their owners. We have significant experience advising middle market companies on mergers and acquisitions and capital-raising. We understand the intricacies and options available to successfully complete transactions in this market.

Industry Expertise
Each of the Partners has extensive experience across a number of industry segments and we specialize in bringing our in-depth industry knowledge to each assignment.

Registered Broker Dealer
The partners of Rockland Advisory Group own a Broker Dealer registered with FINRA to provide merger and acquisition advice as well as to raise capital on behalf of clients through private placement transactions. The partners of Rockland Advisory Group are registered with the Broker Dealer and their licenses and registrations are available upon request.


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